best times to post on instagram

Throughout 2020 and 2021,best times to post on instagram or social media became more significant than ever as a method for individuals to stay connected, discover new trends and hobbies, and keep up with current events.

As the volume of social interactions and messaging needs increased, brands had to pivot to prosper in an unexpectedly rapid digital transition, and social marketers had to fight burnout. See our COVID-19 assessment of learnings and tools for more information on the ways brands used to respond to these developments. With this in mind, it’s no surprise that our analysis of the best time to post on instagram 2021 revealed a number of significant shifts in the data, including higher and varying engagement across platforms and industries.

You’ll need to develop intriguing mfaterial that your audience wants to see if you want to grow your Instagram following. However, most of them will never view your content if you don’t post it at the correct moment. So, how do you choose the best time to post on instagram 2021 for your target audience? Testing the timing of your posts to discover which post time creates the greatest audience engagement is the best strategy to find an appropriate posting time.

If you don’t have the time or resources to do your own testing, Sprout Social, a social media management platform with over 20,000 users, can help. Their team looked at consumer data in 2020 to discover what time and day their social media postings had the highest engagement. This is what they discovered.

Best Time to Post on Weekdays

There’s no one single best time to post. As this study from Sproutsocial shows, the best time to post can change every day.


As you can see, it ranges from 7 AM to 9 PM. There’s no single best time that will work every single day. So, if you want to drive more engagement, you should publish at different times on different days.

I am going to break these times out in detail below.

Best Time to Post on Instagram on Monday

The best time to post on Monday is between 9 AM and 8 PM. The peak time is 11 AM to 3 PM. This is probably during the lunch break when people are taking a break.

Best Time to Post on Instagram on Tuesday

The best time to post on Tuesday is between 8 AM to 8 PM. Peak time is 10 AM to 4 PM and 5 PM to 9 PM. Engagement is at its highest at 7 PM. This seems to be the only day during the week when engagement reaches the summit later in the evening.

Best Time to Post on Instagram on Wednesday

7 AM to 8 PM is the best time to post on Wednesday. The peak is between 9 PM to 6 PM. Engagement is at its highest at 11 AM. This is the day with the highest engagement levels. So, make sure you schedule at least one post on this day.

Best Time to Post on Instagram on Thursday

8 AM to 9 PM is the best time to post on Thursday. Engagement is at its highest between 10 AM to 5 PM and 6 PM to 9 PM.

Best Time to Post on Instagram on Friday

Friday is the 2nd best day of the week to post. 7 AM to 5 PM is the best time to post. The peak is between 9 AM to 3 PM. For the highest engagement post between 10 AM to 12 PM.

Best Time to Post on Weekends

Engagement is at its lowest during the weekend. But you might still want to experiment with posting on the weekends as competition can below. Here is the best time to post on instagram on sunday.

Best Time to Post on Instagram on Saturday

Engagement is at its highest between 8 AM to 2 PM on Saturdays. 9 AM to 12 PM is the peak. So, the best time to post on instagram saturday.

Best Time to Post on Instagram on Sunday

Compared to the other days of the week engagement is very low on Sundays. But if you post between 8 PM to 3 PM you will generate some engagement.

How to Post on Instagram at the Best Times?

As you can see, posting at various times and on several days will assure the best level of participation. However, if you try to write at the best time every day, things can get hectic and you may forget. This is why you should invest in a scheduling program.

A smart scheduling tool will allow you to specify times for each day in advance. Then you can easily plan your posts to go out at these optimal times. Postgrain is a good, low-cost option.

best times to post on instagram

It can be used to schedule photos, carousel posts, and videos to the Instagram feed, stories, and even to IGTV.

Another good one is Tailwind.

tailwind - Post schedule tool for Instagram

It can not only be used to schedule posts but to also find your unique time. It will analyze your past posts and show you what times work best for you.

This can be better than following a one size fits all formula. As you will have a unique set of audience who will behave differently.

And if you are wondering ‘can you post on Instagram using a computer with any of these tools?’ The answer is yes. This is a lot more convenient than using your mobile device. You can create your content on your laptop, upload it to the scheduling software, copy and paste the hashtags and schedule it.

In the beginning, it is best to post at the times recommended by studies like this one from Sproutsocial. But after you gather some data, you should analyze your posts and followers and find your very own best times to post at.

5 Other Ways for Increasing Engagement:

Posting at the best time to post on instagram uk can help with increasing Instagram engagement, but that alone won’t do. Here are a few more tactics you can use to increase engagement.

1. Publish more Videos:

Photos do well on Instagram, but as our aim is to generate maximum engagement from every post, you publish you should focus on sharing more videos. As this study shows, videos generate more engagement than both photo posts and carousel posts.

Post Type Interaction Comparison Graphics

Most people don’t publish videos. Only 18% of the posts on Instagram are videos. As it requires more time and effort.

But you can cut short this by several minutes by using a promo video maker. A good one you can try is InVideo’s Instagram video editor.


They have several promo video templates that can help you create highly shareable Instagram videos in minutes. An example of a company that understands the power of video is Gousto. They publish a lot of simple videos like the below one.

best times to post on instagram

And they generate a good deal of engagement from these videos. You should try and create more videos too.

2. Run ads:

Another way to ensure your posts get that initial spike in engagement is by using ads. As soon as you publish your organic post you can boost it to ensure it gets a lot of views interactions.

Instagram has a custom audience feature that lets you retarget your ad to video viewers. So, if you use my above tip and publish more videos, you can take advantage of this and retarget people who previously watched your videos. If people watched your previous videos they will be more likely to watch your future videos and like your posts.

You can actually go ahead and use the ad to generate sales too, as 31% of people make a purchase after watching a video ad on Instagram.

best times to post on instagram

A company that makes the most of video ads is Lensdistortions. They regularly promote Instagram video ads like the below one.

Lensdistortions - Instagram video ads

You can use InVideo’s ad maker to create videos like these. They have several templates for ads too.

3. Join Engagement Groups:

There is a secret method many people use to get that initial spike in engagement. This is the use of pods which are also known as engagement groups. This is where a group of people who publish similar topics publish at the same time and like each other posts at the same time. After Instagram notices all the likes they will boost up the post and rank it on hashtags and the explorer page.

But be warned that Instagram frowns upon this technique. They even removed several pods on Facebook. Now most of them exist on Telegram.

If you use this technique make sure to stay meticulous.

4. Use a Lot of Hashtags:

Using a lot of hashtags can increase engagement. A study from TrackMaven found that posts with 11 or more hashtags generate the highest engagement.


I recommend that you use 15 to 30 hashtags per post. But make sure they are highly relevant and try to use some low-competition hashtags. Most people like to pick the most popular hashtags. But when you are starting out and have fewer followers, it will be better to use less popular ones. These are the ones that are used less than 50,000 times.

It will be easier for you to rank for these. As accounts that tend to drive the highest engagement are competing for the most used Instagram hashtags. As your account grows you can start using more of the top ones. But for now, stick to the least popular ones or use a combination of low, medium, and high competition hashtags.

You can use a tool like BrandMentions to determine the competition level of a hashtag.

BrandMentions - a hashtag finder

It will help you see how well a hashtag is doing.

For some ideas on how to use hashtags properly, check out Palmer’s.

Examples of Palmer’s Instagram hashtags

They regularly publish posts like the above one with very relevant hashtags.

Before adding the hashtags you should also make sure that you write a really long caption.

Bar Chart - Media Engagement Vs. Range of characters in caption

This is because a study from Mention found that those between 1001 and 2000 characters drive the highest engagement.

5. Track Data:

You can find a wealth of information on Instagram’s analytics. This can be done by using a built-in tool or a third-party tool like IconoSquare. They will show you which posts are doing best, which hashtags drive the most engagement, videos of which length performs best, etc.

So, keep a close eye on it.


The optimum time to publish on Instagram or any other social media platform may appear to be a minor consideration, but as this article shows, it may have a significant impact on the amount of engagement you receive. As a result, start with the best best time to post on instagram on Monday provided in this article. Once you’ve posted over a hundred updates and have some data, you can use an analytics tool to evaluate your account and determine your own personal optimal time to publish.

Continue to evaluate this data on a quarterly basis, because as your account expands, so will your followers’ combined habits.

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